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Monday, February 06, 2012

The Palau Robert is dedicating a major exhibition to Ferran Adrià and elBulli throughout 2012

The Palau Robert presents the exhibition “Ferran Adrià and elBulli. Risk, Freedom and Creativity”, which will run from 2 February 2012 to 3 February 2013, showing the talent and comprehensive capacity to innovate that Ferran Adrià, the late 20th and early 21st centuries’ most influential chef, has applied to gastronomy.


Ferran Adrià and elBulli. Risk, Freedom and Creativity

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The exhibition comes after elBulli closed its doors in July 2011, a decision that was taken so that it could undergo its transformation into elBullifoundation, a centre for gastronomic experimentation and innovation that plans to disseminate its creations on the Internet from 2014.

Over the years, Ferran Adrià has become a global icon of gastronomy. The work done at elBulli –considered the world’s best restaurant for five years running– has received global recognition and has set the direction for the future of cooking. The names of Ferran Adrià, Juli Soler, Albert Adrià and of elBulli’s entire creative team are associated with values such as reflection, talent, innovation, leadership, teamwork, a job well done, internationalisation and solidarity. Going far beyond the field of gastronomy, their work embraces areas such as art and technology.

The President of the Government of Catalonia, Artur Mas, will open the exhibition on 31 January at 7.30pm in the presence of a broad spectrum of representatives from the political, economic, social and cultural spheres. Earlier the same day, Ferran Adrià, accompanied by the Director General for Citizen Attention and Communication, Ignasi Genovès, and the exhibition’s curator and Professor of Linguistics and Communication Theory, Sebastià Serrano, will visit the exhibition at 11am with journalists. Representing elBulli, Juli Soler and Albert Adrià will also be present.

The day after, 1 February, representatives of the gastronomy and tourism sectors will visit the exhibition between 6pm and 10pm. The Vice President of the Government, Joana Ortega, and Ferran Adrià will be present. The exhibition will be open to the public on 2 February.

The Government of Catalonia has produced the exhibition with the sponsorship of Estrella Damm, ”la Caixa” and Telefónica, and with the collaboration of Casa Tarradellas. By means of this formula, the Palau Robert has enabled the public and private sectors to join forces to develop ambitious, global-reach exhibition projects such as this one.

The exhibition is divided into the following areas: Acknowledgements; elBullifoundation; Origins; Evolutionary Map; The Search for a Style; The Time of Major Change; Moment 0; The Consolidation of a Style; elBullivirus; and The Spirit of elBulli.

Programme of Activities

Parallel to the exhibition, the Palau Robert will be running a programme of educational activities aimed at primary- and secondary-school pupils, catering schools and universities; guided tours for school pupils and the general public; an audiovisual cycle; a presentation of Designation of Origin (DO) agricultural products (PRODECA); and the “Thinking about Art Today” master’s degree module at the Autonomous University of Barcelona.